---
title: One-pager (idea pitch)
---

# [Idea name] — one-pager

**The ask:** what decision or resources you need, by when.

**Problem:** For [user], [task] is difficult because [barrier]. Evidence: [data + research].

**Why now:** [strategy link, timing, cost of delay].

**Proposed approach:** [2–3 sentences; what we'd test first].

**Expected impact:** [metric] from [baseline] to [target] (range: low–high). Assumptions: [list].

**Cost:** [people × weeks], [money], [opportunity cost — what we won't do].

**Risks:** [top 3] → mitigations.

**How we'll know:** [experiment / pilot, success threshold, decision date].

**Not doing:** [explicit exclusions].