---
title: Metric definition, KPI tree and OKRs
---

# Metric definition card

| Field | Value |
|---|---|
| Name | |
| Question it answers / decision it supports | |
| Numerator | |
| Denominator | |
| Time window & time zone | |
| Inclusions / exclusions (bots, test accounts, cancellations) | |
| Source table / events | |
| Owner | |
| Baseline & target | |
| Guardrails paired with it | |
| Known caveats | |

# KPI tree

```
North Star: [recurring value metric]
├── Input 1: [breadth — e.g., activated users]
│   ├── Driver 1a
│   └── Driver 1b
├── Input 2: [frequency]
└── Input 3: [quality — e.g., payment success, on-time rate]
Guardrails: [complaints] · [refunds] · [wellbeing / opt-outs]
```

# OKRs (quarter)

| Objective | Key result (metric, baseline → target, date) | Owner | Confidence (0–10, weekly) | Initiatives |
|---|---|---|---|---|